Awareness Campaigns ilike

Before i bore u, i want to apologise for my absence. I have had a heavy workload of late.
I am doing a little research at work & i ran into a couple of awareness campaign done outside Nigeria. They blew my mind away & i had to share.

Awareness campaign in the communication industry to make a target audience aware of a product, service or issues.
However, there is a differnce between advertising campaign & awareness campaign.  Advertising awareness is aimed to stimulate an action among the target audience. For example the purchase of a particular product or service or increased brand awareness. While Awareness Campaigns are usually commissioned by public institutions or NGOs with the purpose of informing the public about an issue or new obligation which are considered to be in the public interest. At the home front, Ads done by NAFDAC are usually about the risk of buying fake drugs. Another example is FRSC, LASTMA Ads usually about the risk involved when you drive without your seatbelt.

Verbal abuse hurts more than physical abuse

Now you know the difference. How many awareness campaigns have you seen? Kindly share.


 








I hope you liked them? When will our NGOs in Nigeria have an awareness campaign that the visual speaks louder than words? To everyone reading this, be the change you can be! You are an agent of change. Change starts from YOU!

Will share some more in another post soonest! :)

Credit:topdesignmag